Content Marketing Specialist · San Antonio, TX

Creative problem solver building high-performing digital experiences

Shane
Cook

Design · Strategy · Execution — all in one

I build brands and marketing systems end-to-end. From visual identity and drone production to web development and campaign strategy — creative, strategic, and technical capability, rare and all in one place.

See My Work Let's Connect

SC Creative ✦

13+ Years

4 Disciplines

1 Person

A little about me

"I don't just create content — I understand how and why it drives results."

Most marketers specialize in one lane — creative, strategic, or technical. I operate across all three simultaneously. That means brand thinking grounded in data, visuals built around conversion, and campaigns I can execute myself without a team of specialists.

From drone cinematography to WordPress development, from conversion copywriting to campaign architecture — every deliverable I produce is informed by a complete understanding of how it fits into the larger system.

That rare combination is what makes me a high-leverage partner for any business that wants results, not just output.

Graphic DesignPhotography Drone ProductionSEO WordPressBrand Strategy CopywritingSocial Media Video ProductionAutomation ElementorUX/UI

What I bring to the table

Core Skill Advantage

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Creative & Visual Execution

Design · Photography · Production

Graphic design across branding and marketing assets
Photography and videography, including drone production
Social media content creation and direction
Strong visual storytelling ability
UI/UX sensibility — layout, flow, user experience

This level of execution places you ahead of most marketers who rely on outsourced or fragmented skill sets.

📊

Strategic Marketing & Brand Thinking

SEO · Messaging · Positioning

Search engine optimization and website performance
Conversion-focused copywriting and messaging
Campaign development focused on outcomes, not output
Deep understanding of audience behavior
Brand positioning and identity development

You don't just create content — you understand how and why it drives results.

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Technical & Production Capabilities

Web Dev · Automation · Systems

WordPress and Elementor website development
Front-end customization and light coding
Workflow development and automation
End-to-end project execution, concept to delivery

Operate independently and efficiently without reliance on additional technical resources.

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Business & Operational Mindset

Strategy · Ops · Collaboration

Freelance experience — client acquisition and delivery
In-house marketing across multiple properties
Cross-functional collaboration with internal teams
Strong problem-solving and solution-oriented thinking

This elevates you beyond a traditional creative role into a business-minded operator.

Selected projects

My Work

Lynch, Chappell & Alsup

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Video Production · Hero Film

Lynch, Chappell & Alsup

↗ View on SC Creative

Selected Case Study

Lynd Living

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Video · Brand Campaign

Lynd Living

↗ View on SC Creative

Selected Case Study

MSU Flower Mound

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Video · Brand Production

MSU Texas – Flower Mound

↗ View on SC Creative

Selected Case Study

Logo Design

Branding · Identity

Logos — 2022

↗ View on SC Creative

Selected Case Study

The Cost

Collateral Design · Event

The Cost — Disciple Now

↗ View on SC Creative

Selected Case Study

Restore · Rebuild

Collateral Design · Relief Campaign

Restore Rebuild — Hurricane Harvey

↗ View on SC Creative

Selected Case Study

The Journey

Branding · Logo Process

The Journey Student Ministries

↗ View on SC Creative

Selected Case Study

Landscape Photography

Photography · Landscape

Landscape Photography

↗ View on SC Creative

Selected Case Study

Joseph E. Coffee

Branding · Wrap Design

Joseph E. Coffee — Wrap Concepts

↗ View on SC Creative

Selected Case Study

Brian & Stephanie

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Wedding Video

Brian & Stephanie

↗ View on SC Creative

Selected Case Study

John & Brooke

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Wedding Video

John & Brooke Schulmeister

↗ View on SC Creative

Selected Case Study

What I offer

Services & Capabilities

01 —

Brand Identity & Strategy

Full brand development from positioning and messaging to visual identity — logos, typography, color systems, and guidelines built for consistency at scale.

02 —

Photography & Video Production

Commercial photography, branded video content, and drone cinematography. Concept to final edit — produced and delivered in-house.

03 —

Web Design & Development

WordPress and Elementor websites built with conversion in mind. Performance-optimized, SEO-ready, designed to turn visitors into leads.

04 —

Content & Campaign Marketing

End-to-end campaign development — strategy, copy, creative assets, and execution. Built around measurable outcomes, not just output.

05 —

Social Media Direction

Content strategy, creation, and calendar management. Consistent visual voice across platforms that builds audience and drives engagement.

06 —

Freelance Creative Direction

Project-based creative leadership for campaigns, launches, and rebrands. You bring the vision — I bring the full execution stack.

Career

Experience & Education

Over a decade of creative and strategic marketing experience — in-house, agency, and freelance — building brands, campaigns, and digital systems that deliver real results.

Education

B.A. Media Advertising & Communication

University of Texas El Paso

A.A.S. Graphic Design

Oklahoma State University Institute of Technology

2024 – Present

Content Marketing Specialist

LYND Management Group · San Antonio, TX

Lead marketing campaigns and content strategies across a multifamily portfolio
Produce photo, video, and drone content to elevate brand presence
Build and manage WordPress + Elementor websites
Implement SEO strategies and optimize user experience
Collaborate cross-functionally to align marketing with leasing goals

2017 – Present

Freelance Creative Director

SC Creative · Independent

Direct branding and marketing initiatives for diverse clients
Design digital, print, and social media assets
Build and optimize WordPress websites end-to-end
Manage projects from concept to delivery independently

2021 – 2023

Graphic Designer / Copywriter

LYND · San Antonio, TX

Managed social media and website content at scale
Created marketing copy and campaign materials
Produced photo and video content for multiple properties

2012 – 2017

Graphic Designer

Ivie & Associates · Agency

Produced print-ready marketing materials for major retail clients
Worked on high-volume campaigns for national brands

Selected impact

Work That Delivered

A snapshot of the kind of creative, digital, and marketing work I help bring to life — with client reviews to come soon.

Built and supported branded websites, landing pages, and digital experiences that elevated property marketing, improved presentation, and helped teams move faster without waiting on outside development support.

Website & Digital Execution

Brand presence · UX · Web updates

Produced high-volume creative across campaigns, social media, photography, videography, print, and event assets — balancing speed, brand consistency, and quality across multiple projects at once.

Creative Production

Content systems · Design · Visual storytelling

Bridged strategy and execution by turning ideas into real deliverables — from branded campaigns and conference experiences to polished marketing materials that support teams, stakeholders, and business goals.

Strategy Into Execution

Campaign thinking · Problem solving · Delivery

Let's work together

Ready to build
something?

Whether you need a brand built from scratch, a campaign that converts, or a website that actually performs — let's talk. I take on a limited number of projects at a time to ensure quality.

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Emailsccreative.co@gmail.com

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Phone(469) 773-0257

LinkedInlinkedin.com/in/sccreative

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Instagram@sc_creative.co

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SC Creative IG@sccreative.co